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? Business Environment by Dr. Rishi Bhargav Das, Dr. Rinki Das, and Sonashree Das, published by Mahaveer Publications, is a comprehensive textbook prepared in accordance with the FYUGP (NEP-2020) syllabus for B.Com students of Dibrugarh University and other universities of Assam.
This book provides a detailed understanding of the dynamic business environment in which modern organizations operate. It explores the economic, political, legal, social, technological, and global factors that influence business decisions and performance. The text highlights how these environmental components interact with one another to shape the structure and functioning of business enterprises in India and abroad.
Key areas of study include:
Nature, scope, and importance of the business environment
Economic systems and government policies influencing business
Industrial policy, liberalization, privatization, and globalization (LPG) reforms
The political and legal environment affecting business operations
Socio-cultural and technological forces impacting entrepreneurship and innovation
Globalization and international business environment
Role of ethics and corporate social responsibility (CSR) in modern business
Written in a simple and analytical style, the book combines theoretical clarity with practical insights, making it ideal for undergraduate commerce students, teachers, and aspirants preparing for competitive or professional exams in business and economics.
Meaning of Business
Nature of Business
Meaning of Business Environment
Features of Business Environment
Objectives of Business Environment
Importance of Business Environment
Scope of Business Environment
Types of Business Environment
Factors Affecting Business Environment
Significance of Micro and Macro Environment
Ethical Issues in Business Policies and Decisions in Organizations
Environmental Scanning
Characteristics of the Indian Economy
Economic Resources (Natural, Industrial, and Technological)
Impact of Liberalization, Privatization, Globalization, and Digitization on Indian Business
Natural, Legal, Political, Technological, and Economic Environment
Value System
Human Resource Structure and Nature
Human Resource Policies and Development
Company Image
Brand Value
Physical Assets and Facilities
Value Creation of Intangibles
Competitive Advantage
External Factors to the Enterprise (Micro–Macro):
Suppliers
Customers
Market Intermediaries
Competitors
Socio-Cultural and International Environment
Concept of Global Integration
Essentials of Global Integration
Advantages of Global Integration
Elements of Global Integration
LPG (Liberalization, Privatization, Globalization) in the Indian Context
Benefits and Challenges of the LPG Reforms
International Forces in Business Environment: India and Other Economies
Comparative Analysis of Business Environment
Emerging Trends in Business:
Franchising
Aggregators
Business Process Outsourcing (BPO)
Knowledge Process Outsourcing (KPO)
E-commerce
Digital Economy
Elements of the Information Technology Act
Cyberspace and Cyber Laws
Scope of Cyber Laws
Classification of Cyber Crime
Information Technology Act, 2000 (with Latest Amendments)
Regulation of Certifying Authorities and Adjudication
Financial Scams and Their Impact on the Business Environment
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