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Management

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Contents:
Unit 1: Introduction
Concept, Definitions, Characterstics 7 – 9
Need for Study, Importance and Levels of Management 9 – 12
Managerial Functions – 12 – 22
Co-ordination: Essence of Managership: 22-25
Evolution of the Management Thought: 25- 26
Classical Approach – Taylor, Fayol : 27-37
Neo-Classical and Human Relations Approaches – 37
Mayo, Hawthorne Experiments 37-40
Behavioural Approach 40- 46
Systems Approach 47-54
Contingency Approach –Lawerence & Lorsch – 54-57
MBO – Peter F. Drucker 57- 62
Re-engineering – Hammer and Champy : 62-67
Michael Porter : Five-Force Analysis 67-71
Three Generic Strategies and Value chain Analysis 71- 76
Senge’s Learning Organization 76- 78
Fortune at the Bottom of the Pyramid’ – C.K. Prahalad 78- 81

Unit 2: Planning
Definitions, Characteristics, Planning Process …. 86-91
Importance & Limitation of Planning 91-94
a. Types of Plan – An overview to highlight the differences 95-100
b. Strategic planning – Concept, process, Importance and limitations 100-111
c. Environmental Analysis and diagnosis (Internal and external environment) – 111-141
Definition, Importance and Techniques
SWOT 112
TOWS Matrix 113
WOTS-UP Analysis 114
BCG Matrix 115
Competitor Analysis 118
Business environment; Concept and Components 126-141
d. Decision-Making 141-175
Concept, Definitions, Characteristics, Importance 141
Rationality: Perfect Rationality and Bounded Rationality 148
Committee : Meaning, Principles, Need, Types, Advantages & Limitations 152
Group Decision-Making: Process: 155
Techniques of Decision Making: 162-175
Qualitative 162
Quantitative 165
MIS 169
DSS 172

Unit 3: Organising 179-235
Concept: Definitions, Characteristics, Objectives 179
Principles of Organising 181
Process of Organising – An overview 183
Span of Management: Meaning, Definition, Factors, Approaches 189
Authority: Meaning, Definition & Characteristics 199
Different types of authority (line, staff and functional) 201
Decentralisation: Meaning, definitions, Advantages & Disadvantages 207
Delegation of authority: Definition, features, Elements & Process, Advantages 211
Formal and Informal Structure 219
Network Organisation Structure 228

Unit 4: Staffing and Leading 236-
Staffing:
Concept, Meaning, Definition, Nature, Objective, Principles, Importance 236
Staffing process 240
Motivation:
Concept: Meaning, Definitions, Nature, Factors, Importance, Role 243
Types of Motivation: Extrinsic and Intrinsic Motivation 248
Major Motivation Theories – Content & Process Theories 249
Maslow’s Need-Hierarchy Theory 250
Alderfer: ERG Theory 254
McClelland’s Theory 255
Hertzberg’s Two-factor Theory 257
Skinner’s Reinforcement Theory 260
Vroom’s Expectation Theory 261
Adam’s Equity Theory 262
Locke’s Goal Setting Theories 264
McGregor’s Theory X & Y 266
Leadership: Concept, Functions, Role, Importance, Qualities 266
Major theories of Leadership
Trait Theory of Leadership & Behavioural Theories 271
Likert’s scale theory 275
Blake and Mouten’s Managerial Grid theory 276
Fred Fielder’s situational Leadership 279
House’s Path Goal theory 281
Hersey & Blanchard’s Situational Leadership Model 285
Transformational Leadership Theory 288
Transactional leadership 292
Transforming Leadership 295
Communication:
Concept, Importance, Purpose 295
Types of Communication:
Downward Communication 298
Upward Communication 298
Verbal (Oral & Written) Communication 298
Non-Verbal Communication 299
Formal Communication 300
Informal Communication 303
Communication Process 304
Barriers to communication 309
Overcoming barriers to communication. 314

Unit 5: Control
Concept, Features, Aims & Prerequisite of Controlling
Process of Controlling
Limitations,
Principles of Effective Control,
Major Techniques of control –
Personal Observation, Budgetary Control, Break Even Analysis 331-333
Ratio Analysis 334
Cost Control, Internal Audit, Statistical Reports, Management Audit 336-340
Return on Investment (ROI) 340
Network Techniques: (PERT & CPM) 341
Responsibility Accounting, Zero-Base Budgeting 344
Performance Budgeting, Management Information System 347
Economic Value Added/Addition (EVA) & MVA 349
Emerging Issues in Management

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