Title: Retail Trade: Employability Skills and Sales Associate
Authors: Dr. S. Priya Dharisini & A. K. Jain
Publisher: Mahaveer Publications, Dibrugarh, Assam
Website: www.mahaveerpublications.com
Edition: As per the New Syllabus of Class 11 under Assam State Board and other State Boards of India

? About the Book

Retail Trade: Employability Skills and Sales Associate by Dr. S. Priya Dharisini and A. K. Jain, published by Mahaveer Publications, is a comprehensive and practical textbook designed for Class 11 students pursuing vocational and skill-based education in Retail Trade.
The book is meticulously prepared according to the latest curriculum prescribed under the National Education Policy (NEP) and aligned with Assam and other State Boards’ syllabi across India.

It aims to develop both core employability competencies and sector-specific retailing skills, making students industry-ready for diverse roles in the fast-evolving retail sector.

? Book Structure

The book is divided into two main parts — Employability Skills (Part A) and Vocational Skills (Part B) — ensuring holistic learning of communication, entrepreneurship, technology, and customer service.

Part A: Employability Skills

Covers essential life and workplace skills including:

• Communication Skills – elements, barriers, public speaking, and grammar in communication

• Self-Management Skills – stress management, motivation, and time management

• ICT Skills – computer basics, internet, and workplace ICT tools

• Entrepreneurship Skills – qualities of entrepreneurs, business planning, and case studies

• Green Skills – green economy, sustainability, and environmental responsibility

Each unit includes MCQs, short and long questions for practice and self-assessment.

Part B: Vocational Skills (Retail Trade)

Focuses on practical knowledge of retailing through:

• Fundamentals of Retailing – meaning, types, distribution channels, and government policy

• Sales Associate Services – customer satisfaction, service, and retention strategies

• Credit Application Process – understanding and processing credit sales

• Customer Decision Mechanisms – product selection, sales promotion, and closing sales

• Specialist Support to Customers – post-sales service and personalized assistance

• Health and Safety Management – dealing with emergencies and workplace safety

Each unit integrates practical learning activities, case studies, and self-assessment exercises to reinforce skills and application-based understanding.

? Key Features

• Based on NEP 2020 & NSQF-aligned vocational framework

• Designed for Class 11 students of Retail Trade stream

• Blends academic learning with real-world retail practices

• Includes MCQs, exercises, practicals, and case studies

• Ideal for skill development, employability training, and vocational exams

?️ Book Details

Category: Vocational Education | Retail Trade | Employability Skills
Recommended for: Class 11 (Assam and State Boards of India)
Publisher: Mahaveer Publications, Dibrugarh, Assam
Authors: Dr. S. Priya Dharisini & A. K. Jain