TOURISM MANAGEMENT CONCEPT & APPLICATION
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Tourism Management: Concept & Application" by Dr. Ratul Dutta and Dr. Prodip Gogoi is a comprehensive guidebook tailored for B.Com 1st semester students as per the Skill Enhancement Course (SEC) under the FYUGP NEP syllabus of Dibrugarh University and other Indian universities. Published by Mahaveer Publications, the book covers essential foundations of tourism studies.
It explores key topics such as the concept and scope of tourism, various types of tourism products, components of the tourism industry, and the role of tourism intermediaries. The book also focuses on tourism planning and development, human resource development in tourism, and marketing strategies in the tourism sector.
In addition, it introduces students to potential career opportunities in tourism, equipping them with the knowledge needed to thrive in this fast-growing and dynamic industry. A perfect resource for aspiring tourism professionals and commerce students looking to enhance their employability skills
Concept of Tourism
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Definition, nature, and scope
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Importance of tourism in the modern economy
Types of Tourism Products
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Natural, cultural, heritage, adventure, and ecotourism
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Emerging forms of tourism (medical, spiritual, rural)
Components of Tourism Industry
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Transport, accommodation, attractions, amenities, and ancillary services
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Role of public and private sector
Tourism Intermediaries
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Tour operators, travel agents, online platforms
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Functions and significance in the tourism value chain
Tourism Planning and Development
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Process and principles
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Sustainable tourism development strategies
Human Resource Development in Tourism
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Required skills, training institutes, and certifications
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Role of government and private initiatives
Marketing in Tourism
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Tourism product promotion
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Digital marketing, branding, and customer experience
Career in Tourism
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Employment opportunities in hospitality, travel agencies, airlines, and event management
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Entrepreneurship in the tourism sector
Practical / Case Studies (if applicable as per curriculum)
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Local tourism projects
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Tourism business model analysis
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Rs308.00
Rs350.00 -
Rs288.00
Rs300.00 -
Rs476.00
Rs595.00 -
Rs374.00
Rs425.00 -
Rs175.50
Rs195.00 -
Rs255.00
Rs300.00
Mahaveer Publications
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