Business Communication


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This Book is very useful for under graduate students of commerce and Management.

Out of stock


Unit I:
Introducing Business Communication, Basic Forms of Communication, Communication Models and Processes, Effective Communication, Theories of Communication, Audience Analysis

Unit II:
Corporate Communication: Formal and Informal Communication Networks, Grapevine, Miscommunication (Barriers), Improving Communication

Unit III:

Practice in Business Communication, Group Discussions, Mock Interviews,
Seminars, Effective Listening Exercises, Individual and Group Presentations

Unit IV:

Business Letters and Memo Formats; Appearance Request Letters, Good News and Bad News Letters; Persuasive Letters, Sales Letters, Collection Letters, Office Memorandum

Weight 0.24 kg


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