Business Communication

Unit I:
Introducing Business Communication, Basic Forms of Communication, Communication Models and Processes, Effective Communication, Theories of Communication, Audience Analysis

Unit II:
Corporate Communication: Formal and Informal Communication Networks, Grapevine, Miscommunication (Barriers), Improving Communication

Unit III:
Practice in Business Communication, Group Discussions, Mock Interviews,
Seminars, Effective Listening Exercises, Individual and Group Presentations

Unit IV:
Business Letters and Memo Formats; Appearance Request Letters, Good News and Bad News Letters; Persuasive Letters, Sales Letters, Collection Letters, Office Memorandum