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    Business Communication


    Product Highlights

    This Book is very useful for under graduate students of commerce and Management.

    Out of stock

    Out of stock


    Unit I:
    Introducing Business Communication, Basic Forms of Communication, Communication Models and Processes, Effective Communication, Theories of Communication, Audience Analysis

    Unit II:
    Corporate Communication: Formal and Informal Communication Networks, Grapevine, Miscommunication (Barriers), Improving Communication

    Unit III:

    Practice in Business Communication, Group Discussions, Mock Interviews,
    Seminars, Effective Listening Exercises, Individual and Group Presentations

    Unit IV:

    Business Letters and Memo Formats; Appearance Request Letters, Good News and Bad News Letters; Persuasive Letters, Sales Letters, Collection Letters, Office Memorandum

    Additional information

    Weight0.24 kg


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